In order to increase the popularity of Galleria shopping precinct in Melbourne CBD we created a campaign that revolved around Melbourne’s love of coffee.
The Coffee Festival was created to embrace the coffee culture in Galleria which included free coffee, roasting workshops and prizes.
We produced a contrasting design with a strong focus on bold typography which was rolled out across pamphlets, signage, point-of-sale and online.
Designed whilst at The Big Hill Group